Jul 13, 2022
In Welcome to the Forum
Whether you want to admit it or not, there are probably things about content marketing that you just don't feel like you have a good handle on. But rest assured, you are not alone. Phone number list as part of our annual Benchmarks, Budgets, and Trends research, we ask content marketers to reveal what elements of the job are challenging. While it might seem like content marketing comes naturally phone number list to some businesses, it turns out that some struggles are universal. Produce engaging content The phone number list first step to producing engaging content is determining what it entails. Commitment seems like a fairly easy concept to understand, but not everyone describes it in the same terms. For example, a while ago we asked some experts about what makes content appealing and found that no two definitions are the same. Nonetheless, if you summarize their responses to the phone number list fundamentals, a few key themes emerge. Produce a variety of content It's easy to see why content marketers would be concerned about engagement — content that doesn't resonate with an audience is a waste of valuable time and resources. But content variety is a more complex issue, because it's often driven more by fear phone number list of missing out than a genuine need for more content diversity. Marketers often feel pressured to put their brand's content flag on every new channel that emerges or create new pieces of content in every format imaginable because that's what they see their competitors doing. But greater variety is not what leads to greater success. In fact, it can even distract you from creating the phone number list content your audience needs and wants the most. Joe Pulizzi often warns content marketers not to do too much at once, pointing out that many of the most successful media brands - including The phone number list New York Times, ESPN and Huffington Post - started by mastering the conversation on a primary channel before diversifying their content offerings. Instead of blindly striving for variety, Joe recommends that you first focus your energy on producing the best possible phone number list content for your audience on a single platform or format. Only when this goal is achieved should you consider moving in new directions. Produce content consistently While your brand doesn't necessarily need new content for every channel or format, it's important that the phone number list content you choose to publish is delivered on a schedule your audience can rely on and your team can maintain. In fact, not posting content consistently is one of the phone number list surest signs that your content marketing is doomed.