Apr 11, 2022
In Welcome to the Forum
Experts are still divided on the possibility of changing these mental models that seem so ingrained in our brains, but most agree that simply being aware and aware of our biases is a good start.With that in mind, here are five cognitive biases that can be particularly problematic for marketers.1. Blind spot biasIf the first step to overcoming bias is to admit that you buy email list have bias, blind spot bias is a major obstacle. It refers to the ability to spot bias in others, but not so easily in ourselves. For example, during my interview with THINX, I thought I had considered all possible menstrual experiences. I even congratulated myself on being a good millennial (unbiased) and remembering to use inclusive language that wouldn't alienate trans women. And then I still put my foot in my mouth. Damn that blind spot.2. Confirmation biasConfirmation bias buy email list is the tendency to seek out, favor, and memorize information that confirms what we already believe or suspect, and discount or ignore evidence that appears to refute what we believe. This explains media bias and political partisanship. It can also lead to lazy or irresponsible content marketing.In the age of fake news, when public trust in the media is at an all-time low, brands have the opportunity to fill the void with reliable. objective information and authentic storytelling. But buy email list to earn (and keep) that trust, we need to be both creative and critical thinkers. This means not only seeking to prove our points, but also refuting them – being our own devil's advocates, or at the very least seeking out advocates and asking for a challenge.3. Curse of KnowledgeThe knowledge curse – also known as mind blindness, self-centeredness and hindsight bias – means that when you know something, you assume everyone else knows it too. The more familiar you become with a subject, the harder it is for you to remember not knowing it, and therefore the harder it is for you to understand how someone else could n't know.