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hremon716
Feb 27, 2022
In Welcome to the Forum
If we had to choose one phrase to sum up Singles Day marketing campaigns, it would be “treat yourself”. Bootay Bag encourages everyone, single or not, to take the day off to indulge. The company has also opted to promote a subscription, not just a one-time sale, to hopefully use the Singles Day momentum to increase retention for the rest of the year. Bootay Bag Singles Day Email Image via milled 3. Basso looks at friendship Basso uses Singles Day to focus on the other important relationships in our lives: friendships. Their Singles' Day shoe sales campaign focuses on embracing your individuality and "your best friend texts". To lean more into the “texts from your friend” angle, Basso includes reviews alongside the styles on sale. basso 11.11 email Image via milled 4. First aid empowers customers Just because Singles' Day is an "anti-Valentine's Day" doesn't mean brands can't use hearts and love. First Aid begins its email with a bold "Happy Singles Day, Fabulous," then invites customers to use the code "AUTO-LOVE" to save $11 off an order of $50 or more. The theme of using the number 11/11 or 11.11 comes up time and time Image Masking Service again in Singles Day emails. Beauty First Aid Singles Day Email Image via milled 5. Herbivore is having a limited time sale If you want your 11/11 campaign to be succinct, go with a one-day-only event like Herbivore did in 2020. The beauty brand offered 20% off their entire site for a day of "essential personal care". to add to the urgency, Herbivore included "today only" in the subject line. herbivorous singles day email 6. Bite Beauty uses dating humor In 2020, Bite Beauty went above and beyond with a discount on its products for Singles Day. They reinvented product bundles as candidates for speed dating. Using humor to relate to singles' experiences makes the email more relevant and memorable. beauty bite singles day email Image via milled 7. Quiksilver appreciates not having to share the single life Quiksilver thinks being single has its perks. Namely, not having to share your favorite tees. The company's Singles Day marketing campaign offered two shirts for $25, meaning you get one for yourself and one for… you.
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hremon716
Feb 27, 2022
In Welcome to the Forum
Day and night. Summer and winter. Valentine's Day and Singles' Day. Opposites give each other meaning and provide opportunities for email marketers to experiment and have fun. While Black Friday tends to dominate the year-end email sales spotlight in some countries, there's another holiday to try for size: Singles' Day. What is Singles Day? Singles' Day is a shopping holiday where singles can indulge themselves, much like an "anti-Valentine's Day". Depending on where you live, you're either well aware of Singles Day or scratching your head right now. For many, Singles Day is a new frontier. For China, however, it's the biggest shopping holiday of the year. In 2020, Alibaba sold $74 billion worth of Singles Day merchandise, up from an already impressive $38 billion in 2019. graph of alibaba gross merchandise volume on singles day from 2011 to 2020 Image via Statista Singles Day was created in the 1990s by Chinese university students, and it always falls on November 11. The date 11/11 is full of 1s to represent all solo airmen. Interestingly, the UK celebrates Singles E-Commerce Photo Editing Service Day on March 11. 8 Sample Emails for Singles Day If you're new to email marketing 11.11, you might not be sure how to combine sales campaigns with relationship status. Luckily, there are plenty of places to look for inspiration. Here are eight of our favorite examples. 1. Uniqlo embraces cozy time at home Since November 11 falls just as the northern hemisphere heads into winter, it's the perfect time to enjoy some cozy time at home. Uniqlo used its Singles Day 2020 campaign to promote all of its cold weather essentials, from sweaters to thermal clothing and more. If you look closely, you'll notice that all of the lifestyle photos feature single people.
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hremon716
Feb 27, 2022
In Welcome to the Forum
Give your subscribers the ability to tell you what they want to hear from you and how often they want to hear from you. If you already have a preference center that offers the ability to specify a preference on email frequency, promote it more aggressively during signup and periodically during the email relationship . If you don't currently offer it, consider adding it to improve subscriber engagement by meeting subscriber expectations. 6. Start Tracking Email Quality Score It's a concept Lucas Chevillard shared on the Really Good Emails podcast (which you should totally subscribe to if you haven't already). Basically, it shows you how many people are annoyed by your messages compared to those who actually enjoy receiving them. The email quality score formula is simple: unsubscribers divided by responders (responders could be measured by unique clicks) removed by 1 and then multiplied by 100. This can help you understand the quality of engagement and should be combined with clicks and unsubscribes. (Insight Insight: We plan to include this metric or something similar in our Integrated Insights report in the fall.) We support you! When it comes to preparing for the future of email intelligence and analytics, we've got you Image Masking Service covered. Check out our recent blogs on the subject: Holistic Email Metrics Matrix: Do You See the Big Picture? How to Create a Trusted Opens Audience for Non-Apple Mail Users Identifying "real openings" is key to adapting to Apple's email privacy protection 5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Succeed) Apple Mail privacy protection: what it means for email marketers and how to prepare for it now
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