Moz's SEO Ultimate Guide agrees that you still need to use keywords in your subdomains today. They write: "Use a wide range of keywords if you are wise If you can include keywords that help clarify your business while keeping your domain name catchy, unique, and brand-friendly, choose it. However, for domain names that may be considered "keyword-rich" or "keyword-targeted" (such as best-pancake-pans-for-pancakes.com and senior-eldercare-retirement-home-finder.com) Keep away from it. I mentioned this earlier, but it's worth mentioning again. These types of domain names were once regarded as a ranking factor, but they tend to be associated with poor quality content, allowing searchers (and search engines) to view these keyword-dense domain names.
It came to be. With a negative bias. In addition, in recent years, Google has made some changes to lower the priority of sites with domains rich in keywords that aren't otherwise of high quality. It's still beneficial to include keywords in your domain, but ghost mannequin effect service it can also lead to more in-depth research and potential negative ranking effects from search engines, so step carefully. For more information on this topic, see Exact Domain Playbooks: EMD Guides and Best Practices. " advertisement Continue reading below However, it's a good idea to check the keywords for your subdomain name to make your domain's topic more relevant. 8. Domain history Sites with unstable domain history can negatively impact your SEO efforts if you buy that domain. When buying a new domain, investigate factors such as its link profile, previous owners, and previous activity. This section of auditing requires some tools. Whibse.com HosterStats.com And some link check tools (Ahrefs, Majestic, SEMrush, etc.). Confirmation method You can use Whibse.com to see the current status of your domain WHOIS.
You can use HosterStats.com to see your domain ownership history, including domain hosting history and DNS history. These are information that will help you determine your domain's performance before making a purchase. You can use Ahrefs, Majestic, and SEMrush to check your domain's link profile to make sure your domain's link history isn't spam. There's nothing worse than buying a domain and understanding that you'll need to perform additional link cleanup later. advertisement Continue reading below Also, domain privileges have emerged in recent years, as if that weren't enough. But that's not exactly what you might think. Before you go out and buy