Give your subscribers the ability to tell you what they want to hear from you and how often they want to hear from you. If you already have a preference center that offers the ability to specify a preference on email frequency, promote it more aggressively during signup and periodically during the email relationship . If you don't currently offer it, consider adding it to improve subscriber engagement by meeting subscriber expectations. 6. Start Tracking Email Quality Score It's a concept Lucas Chevillard shared on the Really Good Emails podcast (which you should totally subscribe to if you haven't already). Basically, it shows you how many people are annoyed by your messages compared to those who actually enjoy receiving them. The email quality score formula is simple:
unsubscribers divided by responders (responders could be measured by unique clicks) removed by 1 and then multiplied by 100. This can help you understand the quality of engagement and should be combined with clicks and unsubscribes. (Insight Insight: We plan to include this metric or something similar in our Integrated Insights report in the fall.) We support you! When it comes to preparing for the future of email intelligence and analytics, we've got you Image Masking Service covered. Check out our recent blogs on the subject: Holistic Email Metrics Matrix: Do You See the Big Picture? How to Create a Trusted Opens Audience for Non-Apple Mail Users Identifying "real openings" is key to adapting to Apple's email privacy protection 5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Succeed) Apple Mail privacy protection: what it means for email marketers and how to prepare for it now