First, you need to decide whether you will create a personal or business profile . This will depend on your strategy , but nothing prevents you from having both: a personal profile where you share information about your personal career and a company page aimed at promoting and expanding your business.
The profile is the most important part of your LinkedIn Jewelry Retouching Service marketing strategy . Therefore, choose profile images and the cover image with a good resolution, attractive and that identify you as a professional or your company.
Take advantage of your profile description to explain what you are doing, for whom and why you are different from others. You only have 120 characters, so try to be practical and objective. Remember that this is one of the first things on your profile that users will see.
2. Use keywords in your profile
Like other social networks, LinkedIn allows users to search . Therefore, it is important that you add keywords to your profile that correspond to what people usually search for on this social network. It is important to have a clear keyword, which corresponds to the category that you would like the market to mark you.
Ideally, you should use a more popular keyword and another more specific. The more specific the keyword , the more qualified the visits received and also the higher the probability that someone will contact you.
So, for example, if your business is dedicated to offering market research services , it is very important that you add the popular keyword "market research" in the description and in other fields of your profile such as Current Position and Previous posts. This will make your profile more likely to show up for people searching for the keyword "marketing research." The more times the keyword is present, the greater the impact . However, you can also use related keywords, for example: "competitor analysis", to reach users who have searched for this specific type of service.