My SEO worldview has a clear strategy and playbook for enterprise SEO that is different from what works for general SEO. Enterprise SEO is usually full of sites with thousands of pages, dozens of employees, and perhaps hundreds of thousands to millions of organic search visits a month. The same is true for enterprise SEO, just as you have the specific nuances and functional expertise you need to succeed in local SEO (which is very different from general SEO). I'm honored to have spent most of my career building and implementing enterprise SEO strategies.
If you're an organization that hasn't focused on SEO before, how to build an enterprise SEO foundation, or if your company has the ambition to grow a very large site, how to build SEO from scratch I often get questions about. This topic may require color correction services an entire guide, perhaps even in a book, but the next few paragraphs provide a summary of what helps your site get started with enterprise SEO. .. advertisement Continue reading below 1. Technology stack Before thinking about building SEO, the technology you use needs to be flexible or customizable to meet your SEO needs.
CMS or static page architectures require options to customize metadata such as title tags, meta descriptions, headers, photo tagging, structured data, and crosslinks. Ideally, this should be able to be done on a somewhat large scale. This allows you to release fixes to all pages at the same time if needed. I need a way to create an XML sitemap and split them into multiple sitemaps when the 50,000 URL limit is reached. XML sitemaps aren't very useful for crawling or indexing small sites, but they can be very important for sites with tens of thousands of pages.