Day and night. Summer and winter. Valentine's Day and Singles' Day. Opposites give each other meaning and provide opportunities for email marketers to experiment and have fun. While Black Friday tends to dominate the year-end email sales spotlight in some countries, there's another holiday to try for size: Singles' Day. What is Singles Day? Singles' Day is a shopping holiday where singles can indulge themselves, much like an "anti-Valentine's Day". Depending on where you live, you're either well aware of Singles Day or scratching your head right now. For many, Singles Day is a new frontier. For China, however, it's the biggest shopping holiday of the year. In 2020, Alibaba sold $74 billion worth of Singles Day merchandise,
up from an already impressive $38 billion in 2019. graph of alibaba gross merchandise volume on singles day from 2011 to 2020 Image via Statista Singles Day was created in the 1990s by Chinese university students, and it always falls on November 11. The date 11/11 is full of 1s to represent all solo airmen. Interestingly, the UK celebrates Singles E-Commerce Photo Editing Service Day on March 11. 8 Sample Emails for Singles Day If you're new to email marketing 11.11, you might not be sure how to combine sales campaigns with relationship status. Luckily, there are plenty of places to look for inspiration. Here are eight of our favorite examples. 1. Uniqlo embraces cozy time at home Since November 11 falls just as the northern hemisphere heads into winter, it's the perfect time to enjoy some cozy time at home. Uniqlo used its Singles Day 2020 campaign to promote all of its cold weather essentials, from sweaters to thermal clothing and more. If you look closely, you'll notice that all of the lifestyle photos feature single people.