In Latin America, LinkedIn is mainly used to expand the network, to look for job opportunities and to consume information and content that contribute to the day to day. And it is also used by millions of companies that are looking for professionals and Clipping Path Service offer their products in a segmented and careful way. Therefore, if you are thinking of adopting digital marketing strategies to promote your business or services, LinkedIn is a space that you cannot miss out on.
Here we present:
4 Marketing tips on LinkedIn for you to be successful on this social network
1. Create a suitable profile for your business
First, you need to decide whether you will create a personal or business profile . This will depend on your strategy , but nothing prevents you from having both: a personal profile where you share information about your personal career and a company page aimed at promoting and expanding your business.
The profile is the most important part of your LinkedIn marketing strategy . Therefore, choose profile images and the cover image with a good resolution, attractive and that identify you as a professional or your company.
Take advantage of your profile description to explain what you are doing, for whom and why you are different from others. You only have 120 characters, so try to be practical and objective. Remember that this is one of the first things on your profile that users will see.